On the surface this is a much more concise marketing and merchandising plan than any label currently has in place. Total control of a bait-and-switch step-up-sales scheme rivaled only by FACT-O-BAKE. The real beauty is the image-to-reality theme is "we're not selling out!",,,,, "we're cleaning your clock!" LTS and I should be envyious and take a close look at this business model,,, it's the wave of the future.