The Secret of Minimal Effort Music Marketing of Unsigned Bands

Mallozian · 09-06-2007, 06:54 PM

When it comes to band promotion, I love facts. So I'm going to give you some cold hard facts on how my band, the Brobdingnagian Bards, has quadrupled visits to our website with minimal effort.

I know, it sounds like great ad copy, but the truth of the matter is I found some incredible promotional ideas, first, in "Poor Richard's Internet Marketing and Promotion", and then inspired to action by David Nevue's "How to Promote Your Music Successfully on the Internet".

About a month ago, we began running The Great Celtic Music Giveaway from our website. And during that time have doubled unique visits to our homepage.

In case you don't know what a "unique visit" is. It is a more accurate reflection of how many people are visiting you. Whereas one "hit" means you had one visit, plus, one download for every image on your site, a "unique visit" is one person visiting that particular page.

I don't have the count for unique visits to our contest page, but that's okay, because we are getting hundreds of unique visits to our homepage, meaning...people are looking around. And with 3-5 new signups per day, that's 150 new people per month who are interested in our style of music.

Sure, it's nothing compared to them millions visiting Yahoo. But the Celtic music scene is small and tight. And we are making ourselves known to a growing number of people. And considering I've only promoted the contest in this newsletter and in About.com, I think it is one heck of a start.

So is this something you should consider? Sure. Give it a try. Keep it small to start if you need to. One CD. But promote it BIG!

THE GREAT (your style of music) GIVEAWAY.

Promote it online. To YOUR audience. That is the key. Don't try to promote it the musician crowd, but the music-lover crowd. People love to win things for free, and you too could pull in hundreds of new fans with minimal effort.

Cherry-Bomb Productions · 09-06-2007, 08:59 PM

I love Celtic music,especially the modern stuff like "The Dropkick Murphys" and old "House of Pain"...

09-06-2007, 06:54 PM	#1 (permalink)
Mallozian the rev slither of the church of malloz Productive GCB Member Join Date: Aug 2005 Posts: 1,134 Rep Power: 35	The Secret of Minimal Effort Music Marketing of Unsigned Bands When it comes to band promotion, I love facts. So I'm going to give you some cold hard facts on how my band, the Brobdingnagian Bards, has quadrupled visits to our website with minimal effort. I know, it sounds like great ad copy, but the truth of the matter is I found some incredible promotional ideas, first, in "Poor Richard's Internet Marketing and Promotion", and then inspired to action by David Nevue's "How to Promote Your Music Successfully on the Internet". About a month ago, we began running The Great Celtic Music Giveaway from our website. And during that time have doubled unique visits to our homepage. In case you don't know what a "unique visit" is. It is a more accurate reflection of how many people are visiting you. Whereas one "hit" means you had one visit, plus, one download for every image on your site, a "unique visit" is one person visiting that particular page. I don't have the count for unique visits to our contest page, but that's okay, because we are getting hundreds of unique visits to our homepage, meaning...people are looking around. And with 3-5 new signups per day, that's 150 new people per month who are interested in our style of music. Sure, it's nothing compared to them millions visiting Yahoo. But the Celtic music scene is small and tight. And we are making ourselves known to a growing number of people. And considering I've only promoted the contest in this newsletter and in About.com, I think it is one heck of a start. So is this something you should consider? Sure. Give it a try. Keep it small to start if you need to. One CD. But promote it BIG! THE GREAT (your style of music) GIVEAWAY. Promote it online. To YOUR audience. That is the key. Don't try to promote it the musician crowd, but the music-lover crowd. People love to win things for free, and you too could pull in hundreds of new fans with minimal effort. __________________ www.myspace.com/malloz or www.myspace.com/singingguitarist www.mallozband.com

09-06-2007, 08:59 PM	#2 (permalink)
Cherry-Bomb Productions MODERATOR BY DAY / NINJA BY NIGHT GCB Senior Citizen Join Date: Mar 2005 Location: A Padded Cell Posts: 2,407 Rep Power: 42	I love Celtic music,especially the modern stuff like "The Dropkick Murphys" and old "House of Pain"... __________________ -------------------------------------------------------------------------------- www.myspace.com/cherry_bomb_productions www.myspace.com/octavedownband Run your fingers through my soul. For once, just once, feel exactly what I feel, believe what I believe, perceive as I perceive, look, experience, examine, and for once; just once, understand.”