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Tips and Tutorials Tips and Tutorials for the music business. Have a tip..please share and help each other succeed.

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Old 09-04-2008, 07:30 AM
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Twitter And Online Marketing: Youíre Missing The Point

Twitter is definitely still one of the hottest topics in the social media, blogging, and online marketing spheres lately, with more and more people/companies beginning to realize the value of sharing their thoughts and ideas via tweet - as long as their thoughts are under 140 characters or less, that is.

*Like virtually every other web company out there, we have a twitter account - follow us!

Twitter isnít the kind of service you can use to get more backlinks, nor can it drive traffic like digg, slashdot, or reddit. On the contrary, Twitterís strengths lie at the core of social media: building relationships, networking, and communicating. Yes, there is nothing wrong with tweeting your latest post or asking your friends/followers to Digg/Buzz Up/Sphinn/etc. it, but if that is all you use the service for you are completely missing the point.

The key to using Twitter for marketing purposes successfully is marketing with others in your niche as well as using it to reach out to reporters, journalists, bloggers, and thought leaders that you might not otherwise be able to reach. It is still a small community, after all, and within Twitterís 140 characters everyone is equal. Where else could you leave a message for say, Seth Godin or Robert Scoble and have them not only read it, but likely respond?

Of course, in Twitter as in anything else, you have to be interesting and relevant if you want to get a positive response - you canít just spam people with your links and hope for the best (this applies to all social media sites though). Take the time to figure out the way the Twitter community works and you will be rewarded, but if you think you can just sign up and immediately succeed, you will probably end up never really getting it.
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Old 09-04-2008, 12:05 PM
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i thought was funny, and fitting for this..
The following post does not reflect ideas, values, or opinions of GCB..

Some or all of this post was not written for reliable information of any sort, you must consult an officially qualified professional in your local area.
You use this at your own risk.

Some poeple should just write a book. And stay off the the internet.
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