Gulf Coast Bands Music Forum  
GCB Home Photo Gallery Links GCB Myspace
Go Back   Gulf Coast Bands Music Forum > Gulf Coast Music Scene > Tips and Tutorials

Notices

Tips and Tutorials Tips and Tutorials for the music business. Have a tip..please share and help each other succeed.


Reply
  #1 (permalink)  
Old 06-04-2007, 01:18 PM
Mallozian's Avatar
the rev slither of the church of malloz
Productive GCB Member
 
Join Date: Aug 2005
Posts: 1,241
Rep Power: 158
Mallozian is allowed to buy Marc a drink and leave right afterMallozian is allowed to buy Marc a drink and leave right after
Why Emailing Your Fans Regarding Your Next Live Show Isnít Working

ORIGINALLY POSTED ON GETSIGNED.COM
While there are multiple reasons why most artists donít get the response they want from email announcements---some dealing with the timing of their emails and some with the message itself--one major reason artists don't receive the turnout they expected to their live shows is that they may be emailing their announcements to the wrong people!

One of the biggest problems I have found is that artists donít collect some of the most important information when having people sign up on their mailing list. You need much more than just an email address from a fan to really make a connection. Hereís what you need and why.

Their Name - Personalize your emails sent to fans. It makes the email recipient feel "important"--plus, it helps defend against spam accusations.

Email Address - Review your captured email addresses carefully. Make sure you can read all the letters and numbers. If recipients have a Hotmail, Yahoo or other free email address, expect your emails not to get through! Free services offer ďlimited box sizeĒ which spammers fill quickly and these companies have been accused of ďdumpingĒ emails before they are even delivered. (That means erasing email messages before they go through their servers. Some companies have already been fined for this.) If your fans give you a free service email address, ask for another.

City & State - While you may know where they signed up, you still need to mark it down in your database for easy reference. When your e-list expands to thousands of people, you wonít remember everyone on it. Besides, it doesnít do much good to email fans about a show that is hundreds of miles away from them! Capturing city & state also helps you pinpoint which areas you have the highest concentration of fans. These areas may be the places where you want to spend most of your time playing shows or places where you will be sending the most email announcements when promoting your next CD release.

Zip/Postal Code - One of the most important if not the most important element to capture is the zip/postal code. Most cities are huge. For example, Los Angeles is considered to be 90 miles in size. Simply listing someone as living in LA doesnít do any good. As you know, fans who come to see your live performances at bars/taverns/clubs & pubs will only drive a few miles from the establishment back to their home because of drinking and driving issues. In other words, the safe distance they feel they can get home before the cops will catch them! Research what are the closest zip codes around the venue and only invite those fans that reside in those zip/postal codes to the shows. After all, even if you were invited to a show that didnít serve alcohol, would you drive 20 plus miles each way?

Venue & Date - The venue & date are things you should definitely put in a separate field when entering fan/subscriber information into your database. Always make a note of which venue each fan came to see you at because they will most likely come see you at that same venue again. Noting the date is important because it shows you when they last came to a show.

These are just a few of the items that your email database should include. Good luck building an effective mailing list!
Digg this Post!Add Post to del.icio.usBookmark Post in Technorati
Reply With Quote

  #2 (permalink)  
Old 06-05-2007, 12:10 PM
The Wayniac's Avatar
Moderator
Productive GCB Member
 
Join Date: Feb 2005
Location: Daphne, AL.
Posts: 1,246
Rep Power: 164
The Wayniac is allowed to buy Marc a drink and leave right after
One thing I think can hurt a band more than anything, is having one over-zealous member that sends out myspace bulletins 4,5,or 6 times a day telling you to come see his band, I knew a guy like this and he eventually got fired from the group. He actually pushed more people away doing that. Overkill is worse than doing nothing.
Digg this Post!Add Post to del.icio.usBookmark Post in Technorati
Reply With Quote
  #3 (permalink)  
Old 06-05-2007, 12:45 PM
Mallozian's Avatar
the rev slither of the church of malloz
Productive GCB Member
 
Join Date: Aug 2005
Posts: 1,241
Rep Power: 158
Mallozian is allowed to buy Marc a drink and leave right afterMallozian is allowed to buy Marc a drink and leave right after
I try to send out personal invites...I know that most people don't even bother to look at the event invites but they will check their messages.
Digg this Post!Add Post to del.icio.usBookmark Post in Technorati
Reply With Quote
  #4 (permalink)  
Old 06-05-2007, 03:25 PM
The Wayniac's Avatar
Moderator
Productive GCB Member
 
Join Date: Feb 2005
Location: Daphne, AL.
Posts: 1,246
Rep Power: 164
The Wayniac is allowed to buy Marc a drink and leave right after
Quote:
Originally Posted by Spert View Post

ha ha you aren't talking about daniel are you?



If a band is any good, no one should have to beg people or spam them to death to get you to come see them play.
Digg this Post!Add Post to del.icio.usBookmark Post in Technorati
Reply With Quote
  #5 (permalink)  
Old 06-05-2007, 03:37 PM
Mallozian's Avatar
the rev slither of the church of malloz
Productive GCB Member
 
Join Date: Aug 2005
Posts: 1,241
Rep Power: 158
Mallozian is allowed to buy Marc a drink and leave right afterMallozian is allowed to buy Marc a drink and leave right after
THAT MUST BE THE PROBLEM WITH US THEN.
Digg this Post!Add Post to del.icio.usBookmark Post in Technorati
Reply With Quote
  #6 (permalink)  
Old 06-05-2007, 03:42 PM
The Wayniac's Avatar
Moderator
Productive GCB Member
 
Join Date: Feb 2005
Location: Daphne, AL.
Posts: 1,246
Rep Power: 164
The Wayniac is allowed to buy Marc a drink and leave right after
Quote:
Originally Posted by Mallozian View Post
THAT MUST BE THE PROBLEM WITH US THEN.


no its not, you guys rock.
Digg this Post!Add Post to del.icio.usBookmark Post in Technorati
Reply With Quote
  #7 (permalink)  
Old 06-05-2007, 03:58 PM
R0XY's Avatar
Productive GCB Member
 
Join Date: May 2007
Location: Gulfport
Age: 35
Posts: 1,595
Rep Power: 138
R0XY is allowed to buy Marc a drink and leave right afterR0XY is allowed to buy Marc a drink and leave right after
DITTO!!!!! YER WANTED.. DEAD OR ALIVE!
__________________
Digg this Post!Add Post to del.icio.usBookmark Post in Technorati
Reply With Quote
Reply

Bookmarks

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On



Similar Threads
Thread Thread Starter Forum Replies Last Post
ROGER WATERS;MY HERO Cherry-Bomb Productions Music 0 04-07-2007 11:20 AM


All times are GMT -5. The time now is 05:09 AM.


Sponsors





Powered by: vBulletin Version 3.8.1
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0
Copyright GulfCoastBands.Com 2004-2008

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47