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Old 05-19-2008, 11:06 AM
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3 Doors Down Teams Up With TouchTunes For Exclusive Pre-Release

TouchTunes Corporation, the largest out-of-home interactive entertainment network, announced today the exclusive pre-release of the latest album from multi-platinum selling band 3 Doors Down. The band's self-titled album will hit the stores May 20, and is available exclusively on 10,000 TouchTunes digital jukeboxes nationwide starting Friday, May 16th.

The 3 Doors Down exclusive pre-release underscores TouchTunes' ability to deliver the best music experience, from jukebox classics to the latest hits, as well as other interactive media that are entertaining and engaging. In addition to providing the band's new music, TouchTunes will also offer an on-screen survey about 3 Doors Down, giving fans a chance to answer questions such as, "What is your favorite 3 Doors Down song?" and, "What's your personal Kryptonite?" a nod to the band's first # 1 single.

It was the band's debut album The Better Life and the smash hit "Kryptonite" that propelled 3 Doors Down to platinum status in 2000, and they have since scored six #1 singles, won a Billboard Music Award for Best Pop/Rock Group, and have sold 12 million albums worldwide. Today "Kryptonite" remains a popular classic and is among the top 20 most popular songs on the TouchTunes network of over 30,000 digital jukeboxes. The band's newest single "It's Not My Time" has already become the fastest moving song at Active Rock radio in the past five years, and is quickly closing in on the 50,000 mark in digital sales less than a month after the single was released. The single is also moving up the TouchTunes charts with thousands of plays every week.

"3 Doors Down has consistently been one of the most played artists across our network," said Ron Greenberg, TouchTunes CMO and senior vice president of digital media. "This promotion rewards the band's loyal fanbase on the TouchTunes network, and provides a unique music marketing platform that continues to attract top talent."

3 Doors Down is the latest band to pre-release their music on the TouchTunes network, which has proven to be a unique and wide-reaching platform for musicians to reach their fans. Wyclef Jean tapped TouchTunes for an exclusive pre-release last November when he launched "The Carnival II (Memoirs of an Immigrant)," and just last month, classic funk band WAR chose TouchTunes to release their digital catalog for the first time ever.

A recently released study conducted by media and marketing research firm Arbitron found that 3 out of 4 TouchTunes users have discovered new music from TouchTunes digital jukeboxes and that 87% of TouchTunes jukebox users recommend new music to their friends.

"We knew intuitively that 3 Doors Down would be a huge hit among jukebox users and TouchTunes had the data to back it up," said Monte Lipman, President & CEO, Universal Republic Records. "As the largest interactive, out-of-home entertainment network, campaigns on TouchTunes consistently garner impressive response rates, underscoring their ability to reach consumers in places where they are receptive to our artists."
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Old 05-22-2008, 07:51 PM
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I want to know who their marketing genius is?
They are getting quite a bang for their buck, in todays tough music market, they have their shit together.

Hats off to them.

Quite a few bands that need that push over the edge could learn a thing or two from them.
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Last edited by ssspert; 05-22-2008 at 07:54 PM.
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3 doors down, touchtunes

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