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Old 09-08-2008, 08:54 AM
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Newcastle Brown Ale Offers Music Fans A Ticket To Rock


Fans of Newcastle Brown Ale - and music - should listen up. Thanks to "Rock Britain," Newcastle Brown Ale's latest in-store sweepstakes offering, four lucky winners will have the opportunity to live the rock star dream with a friend by entering to win an all expenses paid trip to the legendary Glastonbury Music Festival in Glastonbury, England.

Music aficionados can enter the sweepstakes via a mail-in tear-pad entry form at participating grocery stores nationwide from now until November 15, 2008. Winners will be selected on Nov. 25, 2008. Prizing includes:

* For four grand prize winners - concert tickets, airfare, hotel accommodations and spending money to attend the 2009 Festival with a guest of their choice
* For 10 runner-up winners - a custom Newcastle Brown Ale-branded Michael Kelly guitar.

Newcastle Brown Ale also partnered with Michael Kelly to provide custom-designed Newcastle-branded guitars for use as an in-store merchandising and display pieces (where legal).

The three-day Glastonbury Music Festival will be held June 26-29, 2009, and promises performances by some of the top artists in the music industry. Last year's line-up included The Wailers, James Blunt, White Stripes, The Killers and Coldplay. It is the largest field music and performing arts festival in the world and attracts hordes of music lovers each year to its 900 acres of farmland.

Steve Greig, consumer marketing director for Newcastle Brown Ale, said: "We are thrilled to offer music fans the chance to attend the ultimate music festival on behalf of their favorite imported ale. It promises to be an unforgettable experience for four Newcastle Brown Ale fans. For Newcastle, the opportunity to align our brand with one of the most renowned music festivals in the world is quite beneficial to both the brand and consumers."
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